“Lamborghini AR” App on behalf of TERRITORY

The Lamborghini AR app was developed for TERRITORY Content to Results GmbH. The exclusive customer magazine of the luxury sports car manufacturer appears twice a year.

Augmented Reality in the Lamborghini Magazin #18

“Allein einen Lamborghini zu sehen und zu hören ist schon ein intensives Erlebnis. Aber wie bringt man das Fahrgefühl an den Leser? Das hat uns beschäftigt, seit wir das Magazin im Jahr 2013 als Agentur machen. Über Augmented Reality können diese Erlebnisse endlich kombiniert erlebbar gemacht werden, auch wenn der Wagen gerade nicht zur Hand ist. In diesem Format können wir unsere Storytelling- und Technik-Kompetenz voll ausspielen, und gleichermaßen Informationen transportieren und Emotionen wecken.” Aleksandra Solda-Zaccaro, Site manager of TERRITORY Munich and member of the executive board

Augmented reality as a stage for the new CEO

Augmented Reality Lamborghini AR Editorial

Lamborghini CEO Stefano Domenicali presents the latest issue

In the editorial, CEO Stefano Domenicali greets his readers in a very special way. In addition to the written word, readers can use the AR app to view a video message. The editorial image is turned into a stage and shows the front of the Lamborghini headquarters in Sant’Agata Bolognese, Italy. Mr. Domenicali welcomes the reader and presents the contents of the latest edition of the customer magazine.

Experience a Lamborghini ride in Scotland

Augmented Reality Lamborghini AR Schottland Fahrt
With the Lamborghini through the beautiful landscape of Scotland

There is another highlight at the Scottish photo gallery. The AR app transforms the magazine page and puts the user directly behind the wheel of the Aventador Roadster luxury car. A wild ride follows through the winding roads in the highlands of Scotland. For a Lamborghini driver certainly an unusual and therefore spectacular experience.

A tour of the Lamborghini Museum in Sant’Agata Bolognese, Italy

Augmented Reality Lamborghini AR Museum
Insights into the Lamborghini Museum in Italy via 360 degree view

The highlight of Lamborghini Magazine 19 is the guided tour of the Lamborghini Museum. The curator of the museum accompanies the user in an audio tour through the museum’s ground floor. Here, the special luxus cars are presented and details about the cars are revealed. This 360 degree view is started in the issue by an AR marker and can then be explored in 360 mode. The navigation is intuitive with the view control and displayed arrows are guiding the user.





TERRITORY is Germany’s market leader in content communication. Following the motto “Content to Results”, 850 employees at 14 locations in eight countries keep an eye on the content value and hence the entrepreneurial success of their clients. Going well beyond mere content-driven communication, their scope of mentoring for enterprises includes process optimisation, marketing, production, sales and performance measurement. The offer comprises content marketing, sales marketing, employer branding, internal media, word-of-mouth marketing, collaborative customer engagement, and content campaigning, among other services. TERRITORY’s clients include Daimler Benz, Deutsche Bahn, EY, Hornbach, Lamborghini, Lufthansa, Miele, Nissan, Rossmann, Rewe, German Telekom, and Wrigley.